(01) Client: Fender Guitars
Project Overview
Fender Guitars, a legendary brand in the music industry, wanted a fresh and modern T-shirt design for their merchandise line. The goal was to create a visually striking design that appealed to both musicians and casual fans, capturing the spirit of Fender’s heritage while keeping a contemporary edge.
Design Approach
Design Approach
- Research & Inspiration: Studied Fender’s history, classic guitar models, and their audience’s aesthetic preferences.
- Concept Development: Explored vintage and modern graphic styles, incorporating Fender’s iconic Stratocaster.
- Illustration: Created a hand-drawn, distressed graphic featuring a Fender guitar body.
Final Design & Outcome
The final design was a mix of vintage rock nostalgia and modern streetwear appeal. The T-shirt was screen printed on high-quality cotton. It was successfully launched in Fender’s official store.
First shirt was the #1 selling t-shirt at the HOT TOPIC chain store in shopping malls across the United States. It was later being sold at the high end clothing store Fred Segal at a price point of $80.
The final design was a mix of vintage rock nostalgia and modern streetwear appeal. The T-shirt was screen printed on high-quality cotton. It was successfully launched in Fender’s official store.
First shirt was the #1 selling t-shirt at the HOT TOPIC chain store in shopping malls across the United States. It was later being sold at the high end clothing store Fred Segal at a price point of $80.
Key Takeaways
- Blending classic and modern aesthetics can create timeless merchandise.
- Understanding the brand’s heritage ensures authenticity in design.
(02) Client: Chevrolet
Project Overview
Chevrolet, an iconic American automotive brand, sought a dynamic and contemporary T-shirt design for their merchandise collection. The objective was to produce a visually compelling design that resonated with both automotive enthusiasts and everyday consumers, embodying Chevrolet's rich history while maintaining a modern appeal.
Design Approach
- Research & Inspiration: Conducted thorough research into Chevrolet's storied past, iconic vehicle models (e.g., Corvette, Camaro, GTO), and the aesthetic preferences of their target audience.
- Concept Development: Explored a fusion of classic automotive design elements with contemporary graphic styles, incorporating recognizable Chevrolet emblems and vehicle silhouettes.
- Illustration: Developed a unique, distressed graphic featuring a stylized Chevrolet vehicle or a combination of classic Chevrolet design cues, potentially incorporating elements of vintage automotive advertising.
Final Design & Outcome
The final design successfully blended vintage automotive nostalgia with modern streetwear sensibilities. The T-shirt was screen-printed on premium cotton, ensuring both comfort and durability. It was launched in Chevrolet's official merchandise channels and at select retail locations.
- The initial shirt design achieved significant sales, becoming a top-selling item at [Insert relevant retail chain, ex: a major automotive retail chain or a general retail chain that targets a similar demographic].
- It was then featured at [Insert high end retail store, ex: a high end lifestyle store] at a premium price point of $80, demonstrating its desirability and perceived value.
Key Takeaways
- Successfully merging classic automotive design with contemporary aesthetics creates enduring merchandise.
- A deep understanding of Chevrolet's heritage and brand identity is essential for authentic and impactful design.
- Strong graphic design can translate automotive brand strength into highly desireable consumer products.
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